From €148.00
WHAS and NOVE25 collaborate in a new capsule that merges the strength of the two brands and creates jewelry branded with the motto "Work hard always smile." The chevaliers and pendant necklace are engraved with the four words or initials that express the right attitude to live and achieve one's successes to the fullest.
The WHAS motto was born as a joke, thanks to a work created by Milanese artist Teti and given to his friend Gianluca Gazzoli, Radio Deejay speaker and host of the famous podcast BSMT. The phrase, an inside joke between the two, later turned into a true mantra, a philosophy of life that later also became a streetwear brand. Its next incarnation features the craftsmanship and original style of NOVE25, which has fused inspiration into the must-have jewelry of the new and exclusive dedicated capsule.
The WHAS motto was born as a joke, thanks to a work created by Milanese artist Teti and given to his friend Gianluca Gazzoli, Radio Deejay speaker and host of the famous podcast BSMT. The phrase, an inside joke between the two, later turned into a true mantra, a philosophy of life that later also became a streetwear brand. Its next incarnation features the craftsmanship and original style of NOVE25, which has fused inspiration into the must-have jewelry of the new and exclusive dedicated capsule.
The commitment to achieve one's goals and the positivity with which one approaches the effort behind each small step in climbing the ladder to achievement are summed up in the brand's claim and even more so in the collaboration with NOVE25, which has always focused on expressing one's nature and exalting the wildest originality.
To pay homage to the release of our new jewelry capsule, we created a collaborative t-shirt with NOVE25, a brand that manages to go beyond the concept of jewelry and establish itself as a totally Made In Italy Creative Laboratory, managing to translate ideas and personality into material.
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